My portfolio showcases various projects created throughout my career overseeing creative teams for Disney Channel, Disney Junior and Disney XD as well as creative director for FOX Premium. These branded contents were produced for on air and social media.

SHORT FORM

Defined as brief, “snackable” content, short form content helps potential audience to become aware of your company, product and services, and helps to build trust with them. Focus on building a foundation for your long-form content, while employing the social aspects of short-from for your marketing plan. Short-form content will help broaden your audience and connect and engage with your viewers delivering contents not included in the final version of the Program. Think “smart-form” content that will resonate with customers, forging a link between your content strategy and the customer experience.

If you’re a fan of Soy Luna and are familiar with emojis, this short is pretty good news! While you wait for the second season, you can refresh the story of the first one. The clip follows emoji versions of the characters from Soy Luna as they make their way through the main events of the series first season. Not using a single spoken word, with minimal dialogue but maximum humor and cuteness.

Take Two with Phineas and Ferb is a spin-off series from Phineas and Ferb that aired on Disney Channel and Disney XD. The series revolves around Phineas and Ferb interviewing celebrities. In the original series, every day of their never-ending summer vacation, the boys embark on some grand new project; these are usually unrealistic given the protagonists’ ages. Here they are, on Take Two, doing again something amazing for their age. This time, they interview Mascherano, an Argentine soccer player that become a national hero after playing the 2014 Soccer Word Cup final.

Soy Luna was the second live action princess series co-produced by Disney Channel Latin America and Europe. During the gap between seasons we produced and aired a few shorts showing what we imagined what could have been online chats between the characters during their vacation. In this is one all friends can see each other.

Halloween is coming up and it is time for the little ones to start honing their scary skills so that they can be the cutest monsters on the block. School of Monsters’ classes start now!

Knowing that kids spend more and more time online, as a PSA (Public Service Announcement), we produced a series of shorts with the stars of our key local productions talking about internet safety and security for kids.

Draw My Life is a popular format of Youtube video in which the authors narrate key figures and events in their life history that are showed by drawing illustrations made with a marker pen on a whiteboard.  

Soy Luna had a multi-cultural cast and, to introduce the talents to the audience, we developed a content series showing similarities and differences they had with their characters. This is the compilation.

To stablish Disney XD as a Disney online destination for games, as well as support a disneylatino.com gaming event, we created a few short forms with talents from Disney XD main series playing different imaginary video games together.

Soy Luna fans were very active on social media generating a surprisingly high amount of contents related to the series. After a few reruns, we challenged the actors’ memory. This is the compilation.

21 questions is an entertaining, simple and relaxed format that allows you to better know the talents of the FOX PREMIUM series. This one features Maria Bopp from Call Me Bruna.

SIZZLE

Sizzle Videos are 1 to 5-minute videos which combine audio, visual, video and messaging into a quick overview of a product, brand or service. A well produced Sizzle Video will convey quick format key messaging to consumers in order to draw an immediate emotional response from the audience. This provides an opportunity for longer-term brand advocacy.

For the digital “look and feel” refresh of the Disney Channel graphic package we prepared an image campaign highlighting Disney storytelling. The concept was Disney Channel, Stories for Sharing. Follow the stories that are just beginning and the ones that are close to a happy end. They are worthy of tagging your best friend or crush. They remind you how it is to believe in your dreams. Share your favorite stories with who you love. 

The upbeat, fast pace and irreverent Disney XD embraces digital aware young audiences with an amasingly wide open content roll out.

Tagging along with the Soaring over Summer concept developed by Disney Junior US for their summer stunt, we developed our sizzle adding local talents and some animation. Knowing that Disney Junior is the entry door to the Disney brand and it is Where the Magic Begins, we took a beautiful ballon and flew happily over the summer having fun with our dearest friends.

REEL

Reels are often used for sales and marketing presentations, pitches and website videos, to get the word out about your business, brand, product and content. Its purpose is to give viewers a taste of what you’re selling or pitching and engages prospective consumers and peaks their interest.

Call me Bruna is a series based on a true history. Bruna is a middle-class teen that runs away from home and decides to work as a call girl. She becomes Bruna Surfistinha and gains notoriety writing her routine on a blog. Lonely and filled with debts, she becomes a part of the Paradise Club’s exclusive book, offering the most expensive and glamorous escorts. By the third season of the series, Bruna is the most famous and requested call-girl in Brazil. Her fame brings her wealthy clients, who support her lavish lifestyle. But when she is visited by a journalist, who she had been to high school with, the difficult past that led her to become Bruna Surfistinha comes back to haunt her.  The reel is centered on Bruna and shows the key elements of this season storytelling. 

TRAILER

A trailer is a short film promoting a feature, combining story details, scenes from the feature, cast run, titles and release information.

Impuros tells the story of Evandro and Morello and illustrates the rise of drug cartels in Rio de Janeiro, during the 90’s. Evandro dreams about becoming a great businessman, but ends up entering the world of crime and creating an empire out of his criminal organization. His business prowess and leadership skills draw the attention of Morello, a self-destructive federal police officer, who sees in Evandro a worthy opponent. Two strategists who share the thrill danger. The hunt begins. This reel gives you a pretty good idea what the series is about.

Violetta was the first telenovela co-produced by Disney Channel Latin America and Europe. The series became a global phenomenon. This trailer introduces the story of a live action Disney Princess. A musically talented teenager who returns to her native Buenos Aires after living in Europe.

O11CE was the first Disney soap opera with soccer at the center of the storytelling. Our main challenge was to arouse boys curiosity about a soccer themed soap opera. It is worth pointing out that this is a format they are not familiar with, nor inclined to watch and follow.

Soy Luna brought roller skates to a contemporary live action princess storytelling that the main character is a clumsy, daydreaming, goodhearted girl.

Surf, friendship, good vibes and, of course, some romance. Don’t miss Juacas, a Disney soap opera made in Brazil.

RECAP

Recap videos help persuade those who didn’t watch a series or attend an event to start. They also serve as a great away to refresh the experience and the key points of the storytelling, right before a new season or event is coming.  

 

Based on true facts, Rio Heroes tells the story of a violent, underground “Vale Tudo”. The championship is organized by an ex-fighter who advocates for old-school fighting, without any rules whatsoever. Right before the premiere of season 2 you can refresh your memory or catch up on season 1 and be ready for season 2 on FOX App.

Call me Bruna is a series based on a true history. Bruna is a middle-class teen that ran away from home and decided to work as a call girl. The third season is about to premiere and here you can see what happened on season 1 and 2 and prepares for season 3 on FOX App.

This is a promotional content produced and aired right before the rerun of Violetta on Disney Channel Latin America that highlights the growth of the main character throughout all seasons of the soap opera.

The RECAP, REWIND, REWATCH concept also works for streaming and progamming stunt on a linear channel. This promo Calls To Action for an online voting where viewers would decide the movie they would watch on Disney Channel on an specific date to celebrate the holidays.

MUSIC VIDEO

Music has a unique effect on our brain, especially concerning memory because it activates many centers across the brain, including the emotional ones. When it comes to branding there might be no better way than using music to help a customer remember your brand promise. Because of that, music videos are a very entertaining way to get your message across.

This video was produced to promote Disney XD channel on Youtube. Stevie was the main character in a series of interstitials that would generate awareness for the channel’s key properties. He became so popular among kids that he earned a place for himself as a temporary star in many of the short contents that would reinforce Disney XD brand promises.

Talents from Disney Channel’s main series join this music video to celebrate Mickey’s birthday.

Morko y Mali was a Disney Junior Latin America Original production where characters siblings Morko and Mali help the jungle animals that inhabit rainforest where they live. At the same time they learn simple lessons in math, as well as environmental conservation. Morlo y Mali have many friends in the jungle and we needed to help kids identify their species and names. Having that in mind, we created a song for the second season that helps to lean them all.

Music and Rhythm can also be developed with Audio Editing and Mix. This is what we created for Disney Channel Fest that would celebrate and air all Disney Channel Original Movies.

LYRIC VIDEO

Lyric videos are usually neither the official videos nor the Karaoke ones. They display the lyrics to a song as it is played. The presentation is intended to be artistic with the work serving as part of the overall creativity. They can work as a teaser to the official video or give awareness and exposure to a song that does not have an official video.

Right before the launch of Soy Luna we aired this lyric music video to generate buzz and unveil the opening song. It soon became the most viewed video of the entire series worldwide. Rollers, stickers and action! 

Sobre Ruedas introduces the girls from Soy Luna. The lyrics are protagonist here and the calligraphy was designed as if written by a girl’s hand.

I’d be Crazy introduces the boys of Soy Luna.

Siempre juntos is about the group and their story.

Vives en mí is a romantic theme.

Do you remember this song? Rap da Felicidade was one of the first funk carioca songs released and it became an instant hit in the early 90’s. It talks about life in the favelas, violence, racism and the social inequities in Brazil. Impuros tells the story of the rise of the drug cartels in Rio during the 90s, through the eyes of Evandro and Morello. Rap da Felicidade was the perfect soundtrack for the musical trailer of the series.

Violetta was becoming a huge success and, although everything in the plot would be based around a group of friends in a music school, we still did not have a music video. Before we finally got one, we produced two lyric music videos to start building the music as a key value and prepare for an upcoming live concert. The first lyric video was all about typography. Very simple and clear.

This is the second lyric video we produced on Disney Channel Latin America and it gives a hint of the art direction developed for Violetta’s second season. The series became a worldwide phenomenon and most of the songs were performed during the International Live Tour and the art developed for the lyric videos was incorporated to the Live Show.

PROMO

Push promos are what is pushed during broadcast TV shows. Pull promos require viewers to first interact with them, by rolling over a piece of art or clicking on a call to action. Pull promos won’t work if you aren’t familiar with the content. A push promo creates surprise discovery and is were you have the best opportunity to convert viewers.

For Disney Channel rebrand we developed promos for all the key properties on Disney Channel under the concept Stories for Sharing. This is one we developed for Descendants.

Princess Anna and Queen Elsa have real, modern days problems just like everyone else. Anxiety, loneliness and family relationship issues. They both persist and overcome theirs personal issues by being true to themselves. In a true fairytale, love can warm a frozen heart between sisters. Let the Frozen phenomenon live on!

Spoilers in movies and TV can be something that ruins suspense, thrill, thought provocation, imagination, and the excitement that you may otherwise experience. So, people generally alert others (who might have not seen that content) about it. The Spoiler Alert promos play with this concept in mind to anticipate the main conflicts that arise in the upcoming second season of Soy Luna. Here you can watch a compilation.

Art Attack, an educational kids series that presents and suggests a variety of art projects that was aired in 32 countries on Disney Channels. By the time Disney Junior launched their 4th Latin American original production season, the show was well established and had already been on air for more than 20 years. We created a single, timeless, spot that incorporates one of the show’s opening main elements, crayons.

A big event requires a promo with simple and clear information. This one describes a special event on disneylatino.com meant to establish Disney XD as a Disney online destination for games.

This Morko y Mali promo intended to get the attention of parents and caregivers for the launch of the series. We took a risk here and came out with a more intuitive promo where the empathy for the characters is the most important thing. Other promos were produced to introduce the series premise, plot and characters.

This promo calls for a monthly programming stunt (a stunt being presented as an special event) on Disney Channel highlighting new contents for Phineas and Ferb on air and online. The secret Head Quarters of agent Perry is shown in its’ entirety, as opposed to the way it is presented in sections in the series. It turns out to be quite a fantastic place!

Disney XD launched a block of animated programming, titled “Marvel Universe,” which aired a series of short-form programming that spotlighted Marvel superheroes. To celebrate Marvel Power Disney XD we had an entire month focusing on Marvel superheroes, adding Marvel movies to the channel’s programming.

It was a fact, Gravity Falls would not have another season. The end of world was very close for the fans and they could not believe it! This is the promo we aired for the season finale double episode.

TEASER

A teaser campaign, also known as a pre-launch campaign, is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event. They trigger curiosity and generate awareness.

Disney Channel was shooting its next series in Cancun and that information made the news in Mexico. This was a great opportunity to show a little bit of what was coming up. Many months before Soy Luna premiere date, a peek at the main character, location and key element of the storytelling. Nothing else.

Right before the series premiere, this preview introduced the plot and the characters of Soy Luna.

Way ahead of the series premiere, these short teasers started to introduce some elements that were key to the main characters.

BRAND ID

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in the consumers’ mind. Brand image is the intent behind the branding and the way a company accomplishes the following—all to cultivate a certain image in consumers’ minds.

The rebrand of Disney XD was designed by the US team. This is a sample of the local developed brand elements that met the needs of our local scheaduling team.

Similar thing here. The rebrand of Disney Channel was designed by the US team. We had to develop some elements locallyto meet the needs of our scheaduling team. This is one of them.

This is another flex ID created for Disney Channel.

This ID tells a short story true to some Disney XD brand positioning like an exciting trill ride.

This ID sends all the best wishes for the holidays on Disney Junior.

This ID was part of a series developed with Soy Luna characters playing littles tricks for Halloween.

This Disney Junior ID shows families with toddlers celebrating their first Soccer World Cup together.

This Winter ID highlights Disney Channels’ main series and celebrates the launch of Good Luck Charlie by giving the toddler character, Charlie, control over the weather during the winter season.

When Playhouse Disney morphed into Disney Junior the new brand image would decorate the surfaces of the letters in a way that you could recognize the characters and the premise of the series. Each letter has a fun and playful expression. This is the End Page we created for Morko y Mali, a Latin American original production, in which Morko, and his sister Mali, help the animals that inhabit the jungle they live in. Meanwhile, they learn about mathematics and how to preserve the natural environment.

This is the one we created for Junior Express. The series is about Topa, a cheerful train conductor that travels with an extraordinary crew of friends. Each trip is an adventure while Captain Topa lends a helping hand to his crew to overcome challenges along the stops.

PROGRAMMING BLOCK OPEN

Block programming is the arrangement of programs on radio or television so that a particular genre, theme, or target audience are grouped together. We developed this OPEN for the movie block on Disney Junior.

How do your favorite movies come to life? The “Wonderful World of Disney” is a daily movie block on Disney Junior that features kids and family oriented movies. For its’ graphic package, we aimed to develop a new interior for a Disney Castle, where fantastic and industrial join forces to create the movies that children love and the whole family can enjoy. Operated and supervised by little robot workers, our machines bring to life each motion picture frame in a playful, theme park ride environment.

Let’s build something together.

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